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04/20/2005: "this is the day your life will surely change"

we TiVo an assload, meaning we don't actually see a lot of commericals, or should i say, we don't watch them slowly and hear them at all, since i FF in 2x mode to get through them. praise be technology.

but yesterday i was at the shop all day, periodically watching stuff on the DVR there: Time Warner's DVR sucks, esp the fast forwarding/stopping, so i rarely FF...i just suck it up and watch the commericals. seriously, worst DVR software evar. congrats motorola.

as usual, i was doing web shiet and the show went to commerical. it was a Dockers commerical, one that i have FF'd through at home about 20 times in the last 2 weeks or so. well this time, while not watching, i did get sound and i hear:

You pull back the curtains, and the sun burns into your eyes.
You watch a plane flying across a clear blue sky.
THIS IS THE DAY -- Your life will surely change.
THIS IS THE DAY -- When things fall into place.

by the end of the 30 second commerical, i have stopped working on the laptop and i am staring at the TV. my internal dialogue was similar to: "wtf was that? what was...was that?"

so i rewind the commerical and after fighting with the DVR to get it properly queued back to the beginning of the commercial, i again hear:

You pull back the curtains, and the sun burns into your eyes.
You watch a plane flying across a clear blue sky.
THIS IS THE DAY -- Your life will surely change.
THIS IS THE DAY -- When things fall into place.

the commerical features young adults (late 20s, early 30-somethings) wearing Gap-inspired, Dockers rip offs. they are playing in puddles, break-dancing (ISYN, and yes, it was a token black guy), jumping on a bed with kids, etc. fun-loving, happy go-lucky, family values for the 21st century crap.

You pull back the curtains, and the sun burns into your eyes.
You watch a plane flying across a clear blue sky.
THIS IS THE DAY -- Your life will surely change.
THIS IS THE DAY -- When things fall into place.

holy mother scratching Mary Mother of Jesus: it's f-ing theThe. THE THE. as the back drop to a commercial.

i am brently's seething bile duct.

look, i could care less that they co-opted CCR's "Fortunate Son" for some shiety jeans commerical, or that Iggy's voice screaming about his lust for heroin is selling cruises: doesn't offend me b/c i am not emotionally attached to those artists. but theTHE? are you kidding?

so i logged onto the band's site, even joined the message board so i could search for any reference to why this happened, b/c like a good fan boy, my first thought was that his label f'ed him right in the arse, since he probably doesn't OWN the music rights, just the lyrics. at least i am thinking that and giving him the benefit of the doubt. but i find no reference to anything Dockers related, or even song related.

so, i dunno. i feel sad. i hope Matt Johnson didn't sell out. i hope this a case of The Man keeping him down, i really do. otherwise, i will seriously have to think about taking down my "theThe versus the world" framed poster hanging in my office.

and to think i busted my iPod's cherry with Mind Bomb.


~~~~

i would like to thank Robin and his gang as well as Mourn and my complete lack of resistence to the base desires of consumerism: i now own a PSP. still gotta pick-up some goodies, such as Wipe Out Pure, a USB cable, and a 1GB MemoryStick...it's just money, right?

i do have to say: wow! it is amazing looking. i bought Kill Bill Vol. 1 and House of Flying Daggers and they look as good as anything on my 53" TV in progressive scan. amazing. and Untold Legends appears that it is going to kick arse. i love hack n' slash games, esp when they look a lot like Dungeon Siege. ok, i am a geek, so sue me. if you have suggestions for my soon-to-be PSP addiction, please let me know.

lastly, thanks to Full Tilt this morning for not kicking me in the ding-ding with both feet. appreciate that!




Replies: 6 Comments

Nothing will surprise me after seeing Lou Reed sell "Walk on the Wild Side" to Honda to sell fucking scooters back in the 80's.

Wipeout Pure is pretty good, I highly suggest the Tiger Woods golf game, it's awesome. Mercury is fun if you like puzzle games. Image the old arcade classic "Marble Madness" only you move the board instead of the marble...and the marble is made of jello.

Mourn said @ 04/21/2005 07:44 AM CST

know what is equally as sad?

discussing this post with my wife last night over sushi, she told me that Jane's Addiction had sold "Coming Down the Mountain" to Coors Light for a commerical. she saw the commerical the other day.

that makes me weep.

-->bcd

bcd said @ 04/21/2005 08:47 PM CST

saw that too

dac said @ 04/26/2005 08:49 AM CST

Well, if it makes you feel any better, I don't think it was Matt singing. It sounds like a cover!

blm said @ 04/26/2005 10:25 AM CST

see, at first i thought that too. so i went back and listened to it about 10 times and then listened to the album cut...i came away with the conclusion they were they same.

add to that, i don't think there would be any reason for Dockers to have to cover it. i am sure the label owns the song in totality, so if they wanted to use it to sell pr0n, they could, as long as they don't print the lyrics. god bless ASCAP.

-->bcd

bcd said @ 04/26/2005 10:32 AM CST

This is the day... your pants will surely change.

Your pal,

Carl

Carl Steadman said @ 04/28/2005 02:13 AM CST


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